The Super Bowl is always the most-watched event every year in the United States and if not it is darn close. And viewers go all out with their spending on all aspects of the day. This year, Americans are projected to spend approximately $17.3 billion in correlation with the Super Bowl. From food and drinks for all the parties, merch and clothing for the teams, to all the money wagered on every facet of the game and some outside of it all add up to one of the most expensive events of the year.
The only day where more food is consumed than Super Bowl Sunday is Thanksgiving and not by that much. There will be an estimated 1.5 billion chicken wings eaten on the day and luckily Wells Fargo reports that wing prices are down 22% from $3.38 in 2021 to $2.65 in 2025. Drops in price have been seen for ground beef and sirloin coming down nearly a dollar a pound since December. One item that is up is drinks including soda and alcohol by 25% since 2022. All of this and more leads to Super Bowl parties costing about $85 a head when all is said and done.
Another prominent component of the Super Bowl is gambling. It is projected that $1.39 billion will be wagered on the game. This is an increase from 1.24 billion dollars in 2024. Some interesting props to pick from include; How long will the national anthem be? Will someone cry during the anthem? Will the coin toss be heads or tails? There are an infinite number of bets that can be placed and money will be lost.
Not only are viewers spending money but businesses spend millions each year on advertisements. This year advertisers are coughing up around $8 million for a 30-second ad. This might seem outrageous but there will be 120 million people watching, with some of those tuning in solely for the commercials. Everyone is getting on board for the Super Bowl Spending Spree.
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